The originality of graphic design
Many sites that can be found on the Internet today, they look almost the same. This is mainly because many people who do not have a graphical sense, compiled websites themselves (they want to save on quality graphic design). Furthermore, the fact that many web design companies use predefined templates for which only changes the image in the header, menu color, color pages, etc. This minimizes the time required to build the site and try to make the most of such sites. With that, but reduces the quality of the site and its subsequent and competitiveness.
Basic features of graphic design
How would it look good graphic design? The answer is not entirely clear, it can have any feelings other visitor. Let's try to define as well as some basic rules which should be to compile the graphical proposal follow:
Web should be like. It should therefore visitors at first glance to take something (interesting element, engaging figure, the original menu, etc.)
The proposal should be simple in order to structure the visitor quickly find your way around the site and did not have too long to find key items pages.
Graphic design should correspond with the content of the Web (or Web site will appear with medical devices and other websites with an invitation to a rock concert).
Graphic design should be color matched
Good coordination and graphics programmer
It is best if good graphic design suggests graphics and pages compiled an experienced programmer. Otherwise it may happen that the pages are graphically nice, but none is found (errors in the source code, poor search engine optimization), or vice versa will be well prepared, but not just graphic design featuring Best.
USE OF COLOR
- Correct color print data is essential to prepare the groundwork. When delivery of the documents with the wrong colors or other color models may lead to radical change output colors (in which case you can not complain about bad press). Always observe the following points:
CMYK - full color offset (printed, CD / DVD), digitisk (printed, CD / DVD)
PANTONE - screen printing (printing on textiles, calendars), 3D offset (printed), tampontisk
PLEASE DO NOT DO DATA IN RGB!
All objects in the print data is always in the same color model (CMYK or PANTONE modes, etc.). Applies to all curves (fonts, lines, contours, gradients, etc.) and also for all images (only in the case of Pantone Offset must be black and white raster images). The only alternative is the mode DROP SHADOW with shadows for full color CMYK offset. Objects in various color models result in a significant deviation between the colors printed parts
Color model (mode) must be CMYK or PANTONE according to specific print technology of this product. Never use RGB mode, which is only for monitors. If you have such materials in CMYK or RGB and you know the corresponding Pantone color, it can be for you as samplers transfer - but it can not guarantee the accuracy of colors after conversion estimate. In the same way, we can convert colors from Pantone to CMYK (for delivery of documents in other color models or complex objects can be charged more DTP work - we will inform)
BLACK color - desktop - when using larger areas filled with black color CMYK offset printing not define black as CMYK (0,0,0,0) or (100100100100), but set the following values for the ideal saturation:
Composite Black (CMYK offset): 64, 55, 53, 100